This best-selling video tells the tale of Grandpa Joe, who as a young boy accidentally burned down his clubhouse. Joe shares his story with his grandson to help him understand and respect the destructive power of fire.

Watching "Grandpa Joe's Secret" is a great way to start a conversation with children and juveniles about respecting fire. Why matches and lighters are useful tool for adults, but children should not play with them or they could end up suffering from severe consequences.